Cricket Wheeler, founder of Drop Into Digital, marries an expertise in development and production with live streaming strategies to create customized streaming platforms for entertainers, performers, musicians, retail companies and brands. Content creators who want to own and monetize their own programming turn to Drop Into Digital to take advantage of the latest live or on-demand streaming and over-the-top (OTT) technologies.
PTZ Optics’ daily NAB Show “Stream Geeks” host Paul Richards interviews Executive Producer Cricket Wheeler, “AN EXECUTIVE PRODUCERS JOB IN LIVE STREAMING WORLD”
DISTRIBUTE WORLDWIDE
ENGAGE AN INTERACTIVE AUDIENCE
OWN & MONETIZE PROGRAMMING
THE PURPOSE
What Digital Does
No matter what your message is . . . digital technology gives you the opportunity to get it out to the world or a specific niche market. Social Media is a terrific marketing tool for video, so use it. A Digital Channel lets you control monetization so more money goes into your pocket.
Digital distributes your content, live and VOD. Use a strategy that maximizes your production expenditures and takes advantage of the newest technologies.
Interactive, live programming that takes viewers to the action or the information is what generates valuable views. Be clear. Be creative. Be accessible. Be everywhere.
THE PLAN
DEVELOP & PRODUCE CREATIVE, ENTERTAINING & INTERACTIVE PROGRAMMING
Whether you want single camera “organic” coverage or bigger budgeted multi-camera productions, Drop into Digital develops and produces entertaining, informational and interactive programming using a production crew/staff experienced in the newest digital technologies and broadcast facilities.
DECIDE ON A STREAMING PLATFORM
Maximize your budget and reach your global audience by picking the best streaming platform for distribution on all mobile devices. Choose from popular free platforms such as YouTube and Facebook, decide on a mid-level technology or jump in at the top with a full Custom Channel offering a host of features, such as subscription, pay-per-view, analytics, mobile apps and more. Drop Into Digital removes the guesswork and connects you to the platform with the right solutions.
LOCK IN THE UPLOAD PATH
Your programming has to go UP in order to be DOWNLOADED. Drop Into Digital figures out the most reliable, cost effective way to connect and send your program up to the streaming platform. Vendors and equipment companies offer a variety of options including Wi-Fi, Ethernet, 4G LTE, Fiber or Satellite connectivity.
BOOST YOUR AUDIENCE
People can’t watch if they don’t know you are there. Drop Into Digital advises on content strategies to boost your audience and promote your platform with lead-in, behind-the-scenes and video-on-demand content to drive interactivity and social media awareness. We work with your social media team to create a strategy for advertising and promoting and consult on placing independent digital ads through a specialized live Ad network.
More About Cricket
“I believe there is a lot of great content from talented, smart people who have something to contribute. My job is to listen and navigate the options to take programming from idea to screen.”
CRICKET WHEELER
Executive Producer / Producer / Streaming Strategist Chairman, New Technology Committee & Steering Committee Member, The Caucus for Producers, Writers, Directors
Cricket is an LA Area Emmy Award-winning EP/Producer for network, cable and digital, non-scripted, specialty in live and live-to-tape productions with expertise in streaming technologies for distribution and social media.
